The Marketing Bureau

Did you see that word in the headline above? The word "your" made the headline directly relevant to, well... you. It has been said that the most important word in copywriting is "you"—and that is certainly true. When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them.  Read more >>

The Secret Weapons of Modern Marketing.
First, here's something that is fast becoming the most fundamental aspects of marketing to get right, especially if you want to build a truly sustainable high quality organisation (of any size) in the modern age : Ensure the ethics and philosophy of your organisation are good and sound.  Read more >>

(First Published in NZ Business Magazine July 2003)

MMD stands for Mini Marketing Director and one sure-fire way to successful business is to fill all your management and staff positions with them. Read more >>

I have just returned from a business trip during which I spent several days with a group of very senior, very talented managers from a variety of organisations of quite diverse types.These senior managers were from a variety of disciplines including General Management, IT, Production, Operations, Human Resources and Finance. The one discipline that was not represented amongst the group was Marketing. Read more >>