Did you see that word in the headline above? The word "your" made the headline directly relevant to, well... you. It has been said that the most important word in copywriting is "you"—and that is certainly true. When potential customers arrive at your website or look over your marketing materials, they immediately want to know what's in it for them.
Read more >>
30
Nov
Write From Your Readers' Perspective
29
Nov
Ethics & Morality
The Secret Weapons of Modern Marketing.
First, here's something that is fast
becoming the most fundamental aspects of marketing to get right, especially if
you want to build a truly sustainable high quality organisation (of any size)
in the modern age : Ensure the ethics and philosophy
of your organisation are good and sound. Read more >>
Comments
Post has no comments.29
Nov
Got Any MMDs?
(First Published in NZ Business Magazine July 2003)
MMD stands for Mini Marketing Director and one
sure-fire way to successful business is to fill all your management and staff
positions with them. Read more >>
Comments
Nicole Williams commented on 31-May-2011 06:54 PM
Hi, You have some interesting articles on here, enjoy the humor added to illustrate your points. However I thought you may like some feedback on my journey to reaching this article: 1. I came to your website after reading the latest NZ Business mag 2.
When on your home page I was intrigued by your banner 3. I was intrigued by the question about Mini Marketing Directors and had to wait for the banners to scroll through to the one on MMDs. Adding the ability to fast forward or select the banner would have
handy (rather than making me wait 15 seconds for the banner to return). 4. Then when the banner returned it was pretty frustrating when only the small sign at the bottom was click-able - why is the whole banner not click-able? 5. Then the banner took me to
a generic page NOT the article on MMDs I was expecting 6. I had to read past the fold to get to "What to do" to the link to "Stories" 6. Even then it was not clear that this would take me to the article advertised on your homepage 7. After clicking on stories
I arrived at the start of your blog... 8. Still no mention of MMD - until I scrolled right down the page and saw it on the right hand column, hidden in the tags list 9. Finally I reached the desired article - 4 clicks after seeing it on your homepage. Although
this maybe a purposeful ploy so I would learn more about your company before getting to the goal - I found it annoying and difficult, and I didn't bother reading any other on the way. I guess the moral of my story is I am pretty stubborn, other visitors may
not jump through that many hoops. Although this seems negative I still stand by my comment that your writing is interesting and worth reading - may I also suggest you allow visitors to subscribe to your "stories" section - it's essentially a blog and I was
further surprised that this wasn't already built in! If you do add this let me know and I will subscribe. Kind Regards, Nicole
When on your home page I was intrigued by your banner 3. I was intrigued by the question about Mini Marketing Directors and had to wait for the banners to scroll through to the one on MMDs. Adding the ability to fast forward or select the banner would have
handy (rather than making me wait 15 seconds for the banner to return). 4. Then when the banner returned it was pretty frustrating when only the small sign at the bottom was click-able - why is the whole banner not click-able? 5. Then the banner took me to
a generic page NOT the article on MMDs I was expecting 6. I had to read past the fold to get to "What to do" to the link to "Stories" 6. Even then it was not clear that this would take me to the article advertised on your homepage 7. After clicking on stories
I arrived at the start of your blog... 8. Still no mention of MMD - until I scrolled right down the page and saw it on the right hand column, hidden in the tags list 9. Finally I reached the desired article - 4 clicks after seeing it on your homepage. Although
this maybe a purposeful ploy so I would learn more about your company before getting to the goal - I found it annoying and difficult, and I didn't bother reading any other on the way. I guess the moral of my story is I am pretty stubborn, other visitors may
not jump through that many hoops. Although this seems negative I still stand by my comment that your writing is interesting and worth reading - may I also suggest you allow visitors to subscribe to your "stories" section - it's essentially a blog and I was
further surprised that this wasn't already built in! If you do add this let me know and I will subscribe. Kind Regards, Nicole
27
Nov
The Wonderful World of Marketing
I have just returned from a business trip during which I spent several days with a group of very senior, very talented managers from a
variety of organisations of quite diverse types.These senior managers were from a variety of disciplines including General Management, IT, Production, Operations, Human Resources and Finance. The one discipline that was not represented amongst the group was Marketing. Read more >>
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