....for long enough to extract money from it” –a flawed definition of marketing that seems, nonetheless, to drive the actions of more than a few who seek to engage in what ought to be the honourable endeavour of trade (first published in NZBusiness Magazine July 2005) Read more >>
22
Nov
"Arresting The Human Intelligence ....
19
Nov
When Was The Last Time You Said "Thank You"?
The following item appeared on the website of Go To Market Strategies. We like it and endorse everything it has to say, so here it is for you to benefit from. Read more >>
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Nov
Know Who You Are Talking To?
We are currently working on a pro bono assignment which involves a significant fundraising campaign for an amazing and important project being undertaken by a young Kiwi.(Yeah, we know the pic isn't a Kiwi but the Kiwi in this item is a bloke. Not a bird. So that makes the pic OK. Doesn't it?) Read more >>
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Nov
Quotations: On Advertising
Advertising. The first of a series of collections of useable quotations to make you look really smart in your next presentation or report. Read more >>
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