The Marketing Bureau

Single Minded Proposition? or Juvenile Twaddle?
Saatchi & Saatchi described the role of advertising as being “to make a single minded proposition come alive in a compelling way”. It is a powerful insight into how we, as human beings, receive, process and respond to information, something with which we are assaulted in increasing volumes, as each week goes by.  Read more >>

I have just come across an article that I wrote in 1996 about the myth of Service Economies and in which I sounded a warning for New Zealand business. Seems it wasn't widely read as the message is still valid and more pressing than ever. Here's that article.... Read more >>

Marketing is dead. At least, that is, the somewhat narrow concept of Marketing practiced by many businesses. In today's information overloaded society, traditional concepts of promotion don't work.  Read more >>

"Strategies are OK’d in boardrooms that even a child would say are bound to fail. The problem is, there is never a child in the boardroom." Victor Palmieri, Business Takeover Financier Read more >>