The Marketing Bureau

Bet ya haven’t. I’d put money on it. And I’d win. Sure, some of you will have one. Most of you won’t. So I’d win. Trouble is, you’d lose. Not just your stake money but, probably, bits or all of your business too.  Read more >>

Brian H Meredith argues the case for medical practitioners to embrace the concept of customer service.
I attended an appointment with a surgeon this week. Or, at least, I tried to. I had been referred to this surgeon, by a Specialist who is, in my humble opinion, an excellent clinician. However, the Specialist is part of a medical practice that is absolutely dreadful on just about every non clinical dimension I can think of. Read more >>

Retailers are not making the most of online search marketing dollars during the Christmas period a US study claims. The web content management analysis study by CrownPeak, entitled ‘Holiday PPC Ad Strategies', concentrated on key holiday advertising phrases, hundreds of advertisers and online advertisements.  Read more >>

Are you in the Drill business? Or The Hole business? The difference matters. A lot. Find out why.  Read more >>