The Marketing Bureau

....Run With the Big Dogs, or Stay on the Porch
By Traci Gere
First Published on www.marketingprofs.com
Marketers get it. To generate support for plans and gain access to needed resources, marketers need to be able to show and prove the connection between spending and desired strategic and financial outcomes.   Read more >>

...If Your Customer's Total Experience Is Flawed.
Who is in charge of your Customer Experience Management Department? Bet you don’t have a department for that so you don’t need to have anyone in charge of it. And yet, it is one of the most commonly forgotten realities of business success – the reality that a customer will judge their satisfaction with your business not simply through the consumption or use of your product or service but, rather, on the totality of their experience of doing business with you.  Read more >>

Six Ways To Reduce The Sting When Your Message Stinks.
By Jonathan Kranz
First Published on www.marketingprofs.com
Yesterday I received a very unwelcome letter from a local theater. In a page and a half of crisp copy, it dropped a bombshell: Until further notice, consider the 2009 season canceled. Worse, the money I had spent on season tickets would not be refunded. After I recovered from the initial shock, I was able to exchange my consumer hat for my marketing cap and reflect that, given the circumstances, the theater (hereafter "The Theater Company") did a damned good job delivering damnably bad news.  Read more >>

Sure, you may well use some standard marketing metrics to measure traditional marcoms activities (although many don't even do that). But what about the Total Marketing Effect of everything else (yes EVERYTHING) else that your businssess or organisation does? Read more >>