The Marketing Bureau

What compels your customers to come back for more is your brand’s ability to deliver a consistent, distinctive and relevant experience for all stakeholders. At the core of this is your Brand and its DNA.

To create the desired brand experience, you must first define the specifics of your brand then articulate it to your employees so that they are crystal clear on it: Communicate! Communicate! Communicate!

We invite you to take the next 15 minutes, courtesy of Carol Chapman, Principal and Co-Founder of The Brand Ascension Group, to work ON your brand and answer the following eight questions. These questions are designed to help you glean some insight into your distinctive Brand DNA.  Read more >>

Product. The second in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

....just don't use the threatening tactics adopted by a New York Restaurant owner. Harvesting customer emails is sound practice but threatening staff in the process most certainly is not. Janine Popic of verticalresponse.com tells the story
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