The Marketing Bureau

Short termism is destroying shareholder value says Brian H Meredith. Business success is born out of one thing and one thing only – the marketing concept. And that concept tells us, in crystal clear terms, that a business will survive and thrive only by identifying and/or creating needs and wants of chosen target markets and fulfilling them, at a profit, time after time. Read more >>

What follows is an actual job application that a 17 year old boy submitted to Walmart in Florida ... and they hired him because he was so honest and funny! (So much for the boring old "Ideal Person Specification")

Lesson Here? Always keep an open mind. About everything.  Read more >>

The CEO is a keen golfer so you Sponsor the Pro Am Tournament, write a huge cheque for the provision of naming rights and a big marquee full of booze and grub. You invite a bunch of clients, prospects and suppliers and everyone has a ball. Most importantly of all, the CEO gets to play a round with the high profile Pro whose golfing career he has followed and admired for years.

And that’s how you do Sponsorship.  Isn’t it? Read more >>

Selling in Advertising. The sixth in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>