The Marketing Bureau

By Piet Levy, staff writer, American Marketing Association
First Published on www.marketingpower.com
Aided in large part by mobile marketing efforts, as well as widespread news coverage and word of mouth, the American Red Cross has secured $103 million in less than a week from consumers and corporations helping Haitians in the aftermath of the cataclysmic earthquake on Jan. 12.  Read more >>

The world is awash with ordinary businesses doing ordinary stuff resulting in (at best) ordinary results. Is that you? Surely not! Why not give some thought to becoming a fabulous business, doing fabulous stuff, resulting in fabulous results.

Here's how to start.... Read more >>

It is corny. It is a cliché. But it’s a great and important truth – you’re only as good as the people you employ. To build staff into a team that does the best possible job for your organisation, the following 6 Tips will go a long way to achieving that: Read more >>

It’s a worrying reality that Marketing Communications is seen by too many businesses as little more than a big black hole into which hard earned revenue is poured. It is seen as a hit & miss affair that is costly, difficult to plan, offers a bewildering array of media options and, well, frankly, that mostly doesn’t work. It needn't be like that. Read more >>