The Marketing Bureau

Extracted from The Marketing Bureau’s Crisis Communications Workshop, this posting provides 13 Vital Tips for Managing Communications During a Crisis. This is a component of Crisis Management that is often overlooked until it is too late - remember, the time to be making decisions about crisis is not whilst in crisis! Read more >>

Brian H Meredith writes : This afternoon I have been trawling through some of my resource files and I came across a Speech that I made in 1998 at the ANZMAC Conference (Australia & New Zealand Marketing Academy) held, that year, at the University of Otago. I asked myself whether, if I were delivering it next week, I would change anything I said?

And my answer? No, not a word. But that’s my view – what’s yours?  Read more >>

CIOs no longer see CRM software as the key to managing customer relationships effectively but are instead turning to a much broader range of technologies to help the business achieve its goals, says Gartner - www.gartner.com
First Published on www.mycustomer.com  Read more >>

Many marketers have been confused by buzz words used to describe database marketing, including CRM, One to One, Relationship Marketing, etc. Some CRM proponents seem to argue that all you need for successful marketing is a huge data warehouse, and advanced drill-down software. What a mistake!
By Arthur Middleton Hughes  Read more >>