The Marketing Bureau

Competition. The fifth in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>

Too many small businesses are operating without a Business or Marketing Plan, often protesting that they are just not sure how to prepare such complex documents. But Plans need not be complicated and such businesses should take note of Eisenhower's remark that "Plans are nothing. Planning is everything". The Plan is only the documented record of the planning.

Take this One Page Marketing Plan for example - now, how hard could it be to move from no Plan to this Plan? Read more >>

ANCIENT FOLKLORE:   In the ancient folklore of Presentation instruction, it was widely held that visualising your audience naked helped to reduce nervousness.   The concept lingers to this day. Warning!   If you're a presenter, a naked audience is not going to improve your concentration!   Eye contact is going to be a real problem for you.   And you're going to be very self conscious about the $2,000 designer suit you're wearing!  Read more >>

by Alan Mitchell
First published on www.marketingmagazine.co.uk
In the U.K., Asda's Andy Bond foresees a 'democratic age' where the public will take the lead in the way we do business, but first consumers will have to get over their 'learned helplessness.' Read more >>