The Marketing Bureau

A Marketing Consultant, on holiday in a African fishing village, watched a little fishing boat dock at the quayside. Noting the quality of the fish, the consultant asked the fisherman how long it had taken to catch them.  Read more >>

Brian H Meredith calls for the medical profession to think about the concept of marketing and the overall customer (patient) experience.  Read more >>

By Clare Coyne
First Published on www.marketingprofs.com
There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's problem and expert solution. Read more >>

.... ADVERTISING

By Greg Satell, Blogger and Consultant at Digital Tonto
Many people doubt the future of the advertising model.  However, while new strategies for supporting content financially such as freemium and e-commerce partnerships are exciting, predictions of the demise of a half trillion dollar global industry are foolish, juvenile and utterly unsupported by the data. Advertising continues to prosper and it’s share of the global economy is stable, if not growing slightly (mostly due to emerging markets).  In fact, it is much more likely that we are entering an advertising renaissance. Read more >>