The Marketing Bureau

by Brian H Meredith

Just got a call from Yellow Online (www.yellow.co.nz) where we (The Marketing Bureau Ltd) have had a Gold Listing for several years now. Bottom line was an attempt to double our monthly online advertising cost. Read more >>

by Brian H Meredith

The Telecom saga of recent times is a text book example of how a Brand can be seriously damaged by a series of unplanned behaviours. Read more >>

Selected Extracts From Seth Godin’s* Blog By agreement with NY Times bestselling author and marketing guru, Seth Godin, we shall be posting occasional extracts from his Blog for your interest and edification. Enjoy this, the first such post:

The ipod isn't a pod
But the iPad is a pad.
Consistency matters.
 Read more >>

The 10 Most Common Pitfalls of Brand Licensing
by Pete Canalichio

First published on www.marketingprofs.com
Brand licensing enables a company (licensee) that markets a product or service to lease or rent a brand from a brand owner (licensor) who operates a licensing program, in exchange for royalty payments. Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. However, as Pete Canalichio explains, as with any new endeavor, pitfalls abound. Read more >>