by Brian H Meredith
Just got a call from Yellow Online (www.yellow.co.nz) where we (The Marketing Bureau Ltd) have had a Gold Listing for several years now. Bottom line was an attempt to double our monthly online advertising cost. Read more >>
26
Feb
Yellow Online :: Your Opinion Please
26
Feb
Telecom Brand Taking Multiple Hits
by Brian H Meredith
The Telecom saga of recent times is a text book example of how a Brand can be seriously damaged by a series of unplanned behaviours. Read more >>
Comments
Post has no comments.25
Feb
The ipod isn't a pod : from The Seth Godin Blog
Selected Extracts From Seth Godin’s* Blog By agreement with NY Times bestselling author and marketing guru, Seth Godin, we shall be posting occasional extracts from his Blog for your interest and edification. Enjoy this, the first such post:
The ipod isn't a pod
But the iPad is a pad.
Consistency matters.
Read more >>
Comments
Post has no comments.24
Feb
Brand Licensing and Banana Skins
The 10 Most Common Pitfalls of Brand Licensing
by Pete Canalichio
First published on www.marketingprofs.com
Brand licensing enables a company (licensee) that markets a product or service to lease or rent a brand from a brand owner (licensor) who operates a licensing program, in exchange for royalty payments. Combining your product with top brands is an incredible way to escalate growth. If you are looking to drive revenue, enter new markets, or reposition your product, brand licensing can lead to dramatic results. However, as Pete Canalichio explains, as with any new endeavor, pitfalls abound. Read more >>
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Post has no comments.Archive
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Comments
Interesting article, Internet marketing is certainly still evolving and determining what is flawed and what is not is still fairly open. From what I can see of your listing and my personal opinion is you don't really give me much of an idea on how you will help my business. You talk about turning my marketing theory into practice and profit but how ? Also you seem to lack a call to action I read your advert great then what do i do ?
Hope this helps, I take it your paying double since your still listed on there :)
Cheers,
Shane