The Marketing Bureau

By Sean X Cummings.
First Published on www.imediaconnection.com
Barriers to marketing greatness : Our jobs shouldn't be that hard, should they? This is not rocket science or brain surgery. This is advertising and marketing. But alas, in truth, much more is known about both rocket science and brain surgery than about marketing. Why? We, as people and consumers, are a completely unpredictable system of chaos. If we understood people to the depth we did rocket science, there would be little need for the entire profession of psychology.  Read more >>

An age old question. No satisfactory answer to-date. But here are three perspectives on it, the most thought provoking being that of the Consultant.... Read more >>

Over the past year, social networking applications have proliferated across many departments in the corporation.  Sales departments especially are groups where "who you know" can mean the difference between success and failure.

Simon Bradstock takes that thought to the next logical level - it's not just who you know, but who you and your colleagues know that will enable your pipeline to grow.  Read more >>

Auckland based SEO Specialist, Andrew Haddleton, gives the lowdown on the basics of SEO (Search Engine Optimisation) Read more >>