The Marketing Bureau

By Dina Paglia

Don't Translate, Transcreate. Nearly every marketer is familiar with some of the more infamous global marketing translation gaffes, from "Got Milk?" (rendered as "Are you lactating?" in Spanish) to the slogan "Come alive with the Pepsi generation," translated into Chinese as "Pepsi brings your ancestors back from the grave."

First published on www.marketingprofs.com  Read more >>

In a small or medium sized business where resource can be scant and expertise limited, marketing is often avoided as a concept that is best suited to the corporates. In reality, marketing is a vital concept, philosophy and practice in any business of any type or size. The following 10 Tips are not the complete picture but should get you thinking about some of the things that really do matter in your business.

First Published on www.marketingsurvivalkit.com Read more >>

Segment Migration: Where Your Customers Were, Where They Went, and Why
by Mark Klein, PhD

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue.  Mark Klein shares his knowledge and insights into this key aspect of marketing planning that deals with the core element of marketing practice – analysing, understanding and responding to human behaviours.

First Published on www.marketingprofs.com Read more >>

Yet another boring meeting? For generations, meetings have been the bain of organisational and business life. To help you get through your next tedious, tortuous, unproductive and entirely unecessary meeting, here are 10 Tips you might like to consider. Read more >>