The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published June 2006

Professor Merlin Stone is Business Research Leader at IBM Business Consulting Services at IBM in the UK. He recently spent a week working in New Zealand and wrote of his observations in “What’s New In Marketing”, a publication of the Chartered Institute of Marketing. Read more >>

Event Management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the technical aspects before actually executing the modalities of the proposed event. Post-event analysis and ensuring a return on investment have also become significant drivers for the event industry.  Read more >>

By Denise Zimmerman

If you spend any time online you could be forgiven for thinking that the world of marketing now begins and ends at Social Media. As pervasive (and potentially effective) as this rapidly developing phenomenon is, is Social Media really the silver bullet for marketers looking to transform business performance?

First published on www.imediaconnection.com Read more >>

Surveys & Questionnaires for Staff and Customers

It is important to know what your staff and customers think and need in relation to your organization. Don't guess or assume - or worse, tell them. Ask them. Read more >>