The Marketing Bureau

Consumer. The tenth in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

Will Ban Agencies Guilty of "Inappropriate" Marketing to Children

LONDON - Conservative Party leader David Cameron is to ban agencies found guilty of "inappropriate" marketing to children from bidding for Government COI contracts for three years, if his party wins the forthcoming general election.

First published on www.marketingmagazine.co.uk  Read more >>

Market Orientation, Customer Value, Superior Performance
By Stanley F. Slater, John C. Narver

To achieve superior performance, a business must develop and sustain competitive advantage. But where competitive advantage was once based on structural characteristics such as market power, economies of scale, or a broad product line, the emphasis today has shifted to capabilities that enable a business to consistently deliver superior value to its customers.  Read more >>

A 12 Step Guide.
Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>