The Marketing Bureau

A sales rep, an administration clerk and their manager are walking to lunch when they find an antique oil lamp (you know, like you do) Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2008

Kellogg’s have launched edible Lego blocks in the U.S. market.   Yep. Edible Lego Blocks.   Targeted at children. Yep. It's as dopey as it sounds. And Yep. They really have. Read more >>

Is "Thank You" in Your B2B Marketing Strategy?

In a post at the Marketing Interactions blog, Ardath Albee tells the story of a phone call from a favorite charity, and an inarticulate young man who explained that he wasn't calling to ask for a donation. His purpose, though, was not immediately clear. Read more >>

As Toyota struggles to repair customer trust and its brand reputation in the wake of its vehicle recalls, Neil Davey explores what went wrong - and what we can learn from it.

First published on www.mycustomer.com
 Read more >>