The Marketing Bureau

The world is full of consultants in every sphere of business thinking and practice. As Marketing Consultants, we particularly enjoyed this story which might just take the heat off us in the Marketing profession! We'll be listening out for the groan! Read more >>

Brian H Meredith writes : Ask a dozen marketing practitioners to define Marketing and you will get a dozen different answers. I have recently encountered the following "approved" definitions of Marketing and Marketing Research from the American Marketing Association. Other than the perhaps not surprising observation that the definition of Marketing Research is more than twice as long as that of Marketing, I wonder what your thoughts are - do share them. Read more >>

....You must beat them!
Never has it been more important to know how to compete against your competition than in today's business environment. With new business becoming more and more scarce, the business you do find—you must win.

First published on Go-To-Market_Strategies  Read more >>

An oft neglected sphere of marketing communications is your own employees - they inevitably talk to colleagues, friends, family and associates in a huge variety of settings. But what are they saying? Are they delivering a message that helps build your Brand? Or are they taking bricks out of the Brand wall? How can you harness this significant communications resource in order that it sends the right messages to the right people and in a manner that serves everyone well? Steve McAbee offers a strategy.....

First published on www.imediaconnection.com  Read more >>