The Marketing Bureau

From The "How Not To Do It" Archives
First published on www.businessballs.com

For very many years the UK government department responsible for business was called the DTI - Department for Trade and Industry. Until someone (presumably a “new” broom” of some sort), got stuck into a “sweep clean”. And everything changed. Read more >>

From The "How Not To Do It" Archives
by Abram D. Sauer (2003)

On a dark day in March 2001, the UK’s Post Office, founded in 1635 by Charles I, changed its name to Consignia. One year later, Consignia chairman Allan Leighton confirmed on BBC television that the group would be ditching Consignia, “probably in less than two years.” As it turns out, the ditch came on June 13, 2002 – sooner than expected but probably not soon enough.  Read more >>

The Art & Science of Win/Loss Analysis
by Rachel Corn, Robin Kahn

First published on www.marketingprofs.com

What better time to think about improving your company's sales-force effectiveness than now? With business growth more unpredictable than ever given the current economic climate, a win/loss analysis may be just the way to help you gain a quick advantage over the competition. Surprisingly, however, most companies don't leverage win/loss. Read more >>

First Published on www.marketing.about.com

Are you spending time marketing your product, but still not selling as much as you would like? Marketing Guide, Laura Lake shares some basics that too many businesses miss in trying to find the answer to this question Read more >>