The Marketing Bureau

First Published on www.marketingprofs.com

Sad news: Word-of-mouth (WOM) marketers have yet to grasp the true complexity of the online communal networks they are attempting to reach, according to one new research report. Here's how the researchers came to that conclusion.  Read more >>

First Published on www.marketingmag.com.au

World renowned socialites that they are, (“g’day mate, I’ll just throw another prawn on the barbie”), our dear friends across the ditch are showing signs of a new and leading edge obsession – with social media.  An RMIT University lecturer has warned that Australians are revealing signs of ‘obsessive-compulsive behaviour’ in their use of social media. Read more >>

....Fundamentally!
By Wendy Roth

First Published on www.imediaconnection.com
10 years of evolution At the start of a new decade, email remains a vital and valuable channel. But it's not the same channel it was in 2000. Important changes have transformed email from a one-to-one channel to one-to-many and back again. We know much more about what works and what doesn't, and we have the numbers to back it up.  Read more >>

First Published on www.marketingprofs.com

United States : Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting. Read more >>