The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published July 2002

Although the processing power of the silicon chip has increased by a factor of 10,000 in the last 25 years, the processing power of the human brain has remained unchanged for millennia. This is a powerful reality for marketers to vigorously embrace. Read more >>

ITV's Rupert Howell speaking at ISBA 2010

First Published on www.marketingmag.co.uk

LONDON - The anticipated lifting of the ban on product placement on British TV will not undermine the current system of unpaid prop placement available to brands, according to ITV's commercial leader Rupert Howell.  Speaking at the 2010 ISBA Annual Conference, ITV's managing director of brand and commercial attempted to reassure marketers any change to the current system will not result in prop placement being closed off and them being driven into paid-for product placement by broadcasters. Read more >>

....Your Customer-Reference Program (and What to Do About It)
by Joshua Horwitz

First Published on www.marketingprofs.com

Salespeople work under the pressure of a very competitive environment, and they want access to any tool or resource  that will help them win business. And, as with most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating in your company's customer-reference program?  Read more >>

Brian H Meredith
CEO The Marketing Bureau

Topics: Marketing; Sales; Business; Management; Media; Communications; Relationships; Success;

Brian is one of a rare breed of people who actually love spending time in front of an audience.   And, as one of Brian’s Speaking Clients commented recently, “This man is no run of the mill, common or garden variety guest speaker!” Read more >>