The Marketing Bureau

The key to management survival in a crisis is widely known as “The 3 Envelope” Strategy.

As part of your continuing professional education, we share that Strategy here as a story… Read more >>

Need some guidance on how not to prepare, produce and present your next Sales Presentation?

Here goes then….. Read more >>

by Brian H Meredith

Our mum’s told us to look after the pennies and the pounds would take care of themselves. I think they were wrong, actually, but they were undoubtedly well intentioned. However, in a truly market oriented business, this general principle should lead to a much more significant spin off – yes, DO sweat the small stuff. And here’s why. Read more >>

...in Five Easy Steps
by Laura Patterson

First Published on www.marketingprofs.com
Earlier this year, BtoB ran a story on the top anticipated trends for 2010. Once again, marketing accountability was high on the priority list. According to the article, "while proving ROI on marketing performance is nothing new, the recession increased the emphasis on accountability and analytics, and this will continue even as a recovery gets under way."  Read more >>