The Marketing Bureau


Specialist Marketing & Communications Resourecs

30

Apr

Ferrari F1 Under Fire


Euro Health Commission Claim Marlboro Barcode Logo is “Subliminal Advertising”

First Published on www.marketingmagazine.co.uk

LONDON
- Ferrari's Formula One team has been accused of using subliminal advertising on its cars to support its Marlboro cigarettes sponsorship deal. Read more >>

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30

Apr

Frankly, It's All In Your Head


First Published on www.marketingprofs.com
OK. Time to clear your mind and consider some findings from Tremor, a subsidiary of Procter & Gamble that focuses on word-of-mouth (WOM). Tremor is populated by cognitive scientists whose job is to study the brain, then apply their knowledge to marketing. Read more >>

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29

Apr

Do We Really "Get" Marketing?


By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2010


Is it that we never learn? Or that we are slow learners? Or that we are engaged in a perpetual process of learning and unlearning? Read more >>

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29

Apr

Ode To Public Servants


Time for a little something to make us smile :) Read more >>

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