The Marketing Bureau

Crafting and Communicating Messages That Matter
by Eric Norman
First Published on www.marketingprofs.com
We've outlined in preceding parts of this series how brand-focused research, understanding your constituents, and building your brand foundation will help your organization understand itself and its context clearly, and so establish the basis for communicating effectively––verbally and visually. The next step is to articulate your ideas, qualities, and capabilities in ways that connect to, and engage, your communities. Read more >>

By Brian H Meredith
From the NZBusiness Magazine "Marketing Maestro" Archive.
First published March 2009

Now, perhaps more than ever before, it is crucial that a business be truly market oriented if it is to survive, let alone thrive, in the current and anticipated economic climate. Let’s remind ourselves of a couple of core principles that reflect inescapable business truths: Read more >>