The Marketing Bureau

By Dennis Franczak

First Published on www.imediaconnection.com

Every small business has its challenges, and too often they can be overwhelming for business owners and their staff. As the owner of a marketing communications agency, I have found that understanding the dynamics of each challenge helps me prepare a better plan of attack. Below are the top six issues I tackle every day, along with some solutions to make sure my business thrives. Read more >>

By The Newshound

First Published on www.marketingmag.com.au

Sydney - Nielsen has released a study suggesting that Australian marketers are allocating more of their budget to digital than TV, radio or outdoor. The 'Community Engine 2010 Social Media Business Benchmarking Study' also found that 70% of all Australian businesses intend conducting some form of social media activity this year, compared with just 40% in 2008. Read more >>

Integrating e-mail Marketing With Social Media
First Published on www.btobonline.com

B-to-C marketers are already melding social media and e-mail marketing, a tactic that marketers and analysts alike say is an important piece of a company strategy. However, b-to-b marketers aren't completely on board with the strategy. In fact, a recent Silverpop poll of more than 1,800 marketers (“Exploring the Differences and Similarities of B2C and B2B Marketing Tactics”) found that while 42% of b-to-c marketers are including links to social networking sites in their e-mail marketing campaigns, only 29% of b-to-b marketers have done similar integration. Read more >>

Why Smart Pricing Pays Off.

First Published on www.knowledge.wharton.upenn.edu

Your company has developed a new product that you think will be a winner. A lot of money has been poured into research and development, analysis of the competition and advertising. But there is one key element you may have overlooked: What do you charge for the product? Wharton marketing professors Jagmohan Raju and John Zhang say companies frequently don't put anywhere near as much thought into pricing as they should. In their new book, Smart Pricing, Raju and Zhang argue that firms ought to engage in innovative pricing to achieve maximum profitability, and they show how companies like Google are doing just that.

An edited transcript of the conversation follows.
 Read more >>