The Marketing Bureau

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. New Zealand must comprise some of the most boring, slovenly and uninspiring group of business air travelers in the known universe.  Read more >>

And How You Can Avoid Doing the Same
by Ernest Nicastro

“Leverages a proprietary coaching framework...purposeful investments in human capital...aligning people and systems in pursuit of...”

Why do people write like that? Read more >>

Three Ways to Say it to Customers
First Published on www.marketingprofs.com  

No matter how excellent your company's product or service and no matter how outstanding your customer service team, you will encounter disgruntled customers. It's a fact of life. And, warns Michael F. Kelly at MarketingProfs, this disproportionately vocal group can do serious damage to your company's reputation.  Read more >>

First Published on www.woopidoo.com

Here is a list of funny business and finance terms explained so that anyone (even we) can understand them. As a wise man once said “Many a true word is spoken in jest”  Read more >>