The Marketing Bureau

Talent. The 25th in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>

Got a Marketing Plan?

It is strange, but true. The majority of businesses that my colleagues encounter do not have a Marketing Plan. Or a Business Plan. Or a Plan of any sort, by any name. Read more >>

By Jon VanZile
First Published on www.btobonline.com

As far as Ron Helgeson, VP-corporate communications at Sopheon in Minneapolis, sees it, marketing has one main question to answer: “What’s the point?” In other words, why are you spending money and why are you spending it in any particular way? Read more >>

Seven Tips for Effective Marketing
by Robert Gourley
First Published on www.marketingprofs.com

Millions of people are connecting through social media, so it's no wonder that advertisers and marketers are hustling to get in on the action. In the past year, we've seen many brands step into this new world only to fail miserably. After one analyzes many of the marketing flops on Twitter, the underlying issue becomes apparent: To be an effective marketer on Twitter, you must first stop thinking like one. Read more >>