The Marketing Bureau

Here's a dilemma for you...what would you do? It is not, strictly speaking, a business based ethical dilemma but it is one that we think you should think about very carefully. After all, ethics are an ongoing issue of concern in business and this may well give you some insight on your own position on this important matter. So here goes..... Read more >>

Change. The 30th in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

Social Media Is The Ultimate Energy vs. Money Marketing Tool
Put it to Work For Your Business.
By Barbara Findlay Schenck
First Published on www.entrepreneur.com

Jay Conrad Levinson coined the term "guerrilla marketing" in the 1980s, defining it as an approach for "achieving conventional goals, such as profits and joy, with unconventional methods, such as investing energy instead of money." Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published October 2004

Growth (and the demand for it) must surely be one of the most omnipresent pressures facing managers today and it is a pressure which I have explored in this column before.

The solutions of the past are no longer adequate. Re-engineering to cut costs is less likely today than perhaps ever before — many companies have so little fat left to cut. Yet, more than ever, senior management is being pressured to grow their bottom line. In many instances, this is going to need more than simply adding to the product line or the services offered. Read more >>