Customer Centricity Gone Awry
The Apple iPhone 4 has a fault. Customers in Britain, who have paid the equivalent of $1300 for the gadget, find that it doesn't work properly if they hold a part of the casing where the aerial is located. Read more >>
05
Jul
Apple. Brand Rot Setting In?
05
Jul
Meredith's Musings #8
Do You Know What You Are Selling?
Speaking to a client this morning, they mentioned that a colleague of theirs had been asked by a marketing academic who had once taught them “What are you selling? A concept or a process?” Read more >>
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