The Marketing Bureau

First Published on www.marketingprofs.com

Spain and the Netherlands may have been the World Cup finalists but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament and their ads outperformed those of non-sponsors, according to Nielsen. Read more >>

Smart Questions for Smart Marketing In a Recession

Any business, of whatever shape, size or colour, should be constantly asking itself three fundamental questions. Far too many businesses don’t. In times of recession (and there's little doubt we are still in recession), the answers to these questions become critical. Little else matters until you have a grip on those answers. Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published September 2002

Question: How many products & services do you, in your professional and/or personal life, choose solely (or even primarily) on the basis of price?

Answer:  I am pretty sure I am right when I speculate that your answer is “not many”. Read more >>

Employees. The 27th in a series of collections of useable quotations to make you look really smart in your next presentation or report.   Read more >>