The Marketing Bureau

The Challenges of Marketing in Asia
First Published on www.knowledgeatwharton.com.cn

Western companies looking to do business in Asia, especially in China, don't always confront a homogenous market, and the ways that consumers make decisions about what to buy aren't always predictable, according to a group of marketing experts who spoke at the 2007 Wharton Asia Business Forum.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published November 2002

Once again, I find myself addressing a current marketing issue that is plain old fashioned common sense being packaged and touted as the latest in a long (neé, interminable) line of “new”, “breakthrough” “leading edge” business, management or marketing “ideas”, “techniques” or “panaceas” . Read more >>

Attitude. The 35th in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

To Meet Consumer Demands
by Sandra Horlings
First Published on www.mycustomer.com

Sandra Horlings explains how brands such as Lipton Tea have bridged the gap between branding, sustainability and consumer demands.  Read more >>