The Marketing Bureau

A Primer For Marketers Who Are Scared of Analytics
By Jason Steele
First Published on www.imediaconnection.com

Web analytics is the cornerstone of any brand's digital presence. Without it, you can't possibly know whether your online marketing activity is hitting the right people. Its use dates back to the internet boom of the mid-1990s, and as more companies established an online presence to reach customers and sell product, the need for robust data to optimize the online channel grew.  Read more >>

by Maria Ross
First Published on www.marketingprofs.com

When people think of branding, they often think of just a logo or business card. Or they think of the opposite extreme, such as Apple or Virgin and so assume they will never have the budget to "brand effectively."  Although dazzling branding is more than just pretty pictures, it also is something that is easily attainable if businesspeople put the right thought and effort into it. Dispelling five popular myths about branding is key to starting that process and transforming your business. Read more >>