The Marketing Bureau

First Published on www.marketingmag.co.uk  

LONDON - In their quest to hardwire responsible practices into their marketing activities, brands are looking to outsiders for guidance on their products and campaigns.  Read more >>

The Warren Buffett Way
First Published on www.mycustomer.com

How do you increase the value of your customer proposition? Do what Matt Drought did and take a leaf out of Warren Buffett's book. Read more >>

First Published on www.getmarketsavvy.com  

Many times when talking to small business owners, I hear and see some of the same mishaps that ultimately lead to their demise.  Unfortunately, by the time I hear about it, the business is on the brink of failure and the owner is discouraged from salvaging the pieces.  Fortunately, there are things that small business owners can do to avoid the likelihood of failure. But the key is to make sure the issues are addressed well BEFORE the first sign of trouble.  

Here is a list of the the top 3 mistakes that small business owners are making right out the door.  Read more >>

by Ariana Green  
First Published on www.hbr.org

Many people turn to networking when they're looking for a job, but the best time to build your network is before you need something; and the best time to keep that network strong is always. But what is the best way to do that? Simply collecting business cards and attending events may expand your number of contacts, but does not increase the likelihood that those contacts will benefit you in the future. To reap the benefits of networking when you need them, you must know how to make your network work for you, and how you can work for your network. Read more >>