The Marketing Bureau

Creating a True Partnership
by Karen J. Bannan
First Published on www.btobonline.com    

Two years ago, the CMO Council reported on a huge disconnect between marketing and sales in its white paper, “Closing the Gap: The Sales and Marketing Alignment Imperative.” Sales and marketing—according to the report, which surveyed 506 sales, marketing and channel management professionals online—were more “antagonistic than synergistic” and there was “mistrust, misunderstanding of function, and a lack of alignment and singularity of purpose [between the two],” the council found.  Read more >>

By Brian H Meredith
From the NZBusiness Magazine"Marketing Maestro" Archive.
First published August 2002

A day in the life of a bunch of shoddy products in my life.... Read more >>

Media. The 39th in a series of collections of useable quotations to make you look really smart in your next presentation or report. Read more >>

Definitions of Marketing abound. This is an old one (and not quite the complete picture in these rapidly changing times) but we still like it. Read more >>