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06
Sep
03
Sep
Planning :: Tips On A Vital Concept
For some reason, the concept and practice of Planning is nowhere near as prevalent in organisations as it ought to be. The result is higher risk factors and sub optimal performance. The following thoughts on the concept and how to apply it might be a useful prompt Read more >>
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Post has no comments.03
Sep
Using Email To Build B2B Customer Base
By Karen J. Bannan
First Published on www.btobonline.com
Last year U.S. freight logistics company FreightCenter.com catered to both b2b and b-to-c customers. However, the customer split was uneven: 70% of its clients were consumers and only 30% were businesses. This was a problem, said Sylvia Pankiewicz, marketing manager for FreightCenter.com, because consumers aren't usually repeat customers. Read more >>
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Post has no comments.01
Sep
Why Print Belongs in Your Media Mix
(or Why Digital Popularity Brings Print Opportunity)
by Gordon Plutsky
First Published on www.marketingprofs.com
Just because marketers are jumping on the interactive-marketing bandwagon in droves doesn't mean that things on the interactive side are all rosy. Read more >>
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