The Marketing Bureau

by Lisa Cramer
First Published on www.marketingprofs.com

As your sales funnels grow wider and longer, keeping leads within your grasp has become even more challenging. In fact, lead leakage is one of the most costly sales and marketing issues. Plugging the holes in your sales funnel to stop such loss is critical to successful lead management.  Read more >>

Do Small Things with Great Love
By Bill Taylor
First Published on hbr.org

The world confronts vast uncertainty, from unrest in the social climate to accelerating shifts in the climate itself. The economy faces huge challenges, from public-debt crises in Europe to the overhang of mortgage debt in the U.S. The business community faces an ongoing series of stops and starts, from the loss of an icon like Steve Jobs to the rise of new-economy giants like Amazon and Facebook. Read more >>

by Rachel Fielding
First Published on www.mycustomer.com  

United Kingdom - Less than a fifth of SMEs using Google AdWords recoup the cost of their investment, and the remaining 82% are either not recouping their cost in terms of online sales, or simply don’t know if they are or not.  Read more >>