The Marketing Bureau

Has Consumer Data Mining Gone Too Far?
First Published on Knowledge@Wharton  

In a world of endless information sharing, consumers have become the product. Platforms such as Google, Facebook, Foursquare and Twitter are the new factory floor, and online users, who leave digital crumbs as they browse the web and tap into social networks, generate data that can be bought and sold. Every tweet tweeted, badge unlocked, website searched and "Like" button clicked adds to the growing inventory of user information. Data miners then sort it, package it, market it -- and companies use it to better target customers. Read more >>

On Careers. The 76th in a series of collections of useable quotations to make you look really smart in your next presentation or report.    Read more >>

By Stacey Wood And Tom Hunt
First Published on The Dominion Post

Warring supermarket chains have been told to sort out their sniping over which has the lower prices after one was found guilty of misleading customers.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published November 2011

Is there a point to Business? A purpose?   If we were to conduct a street poll, what would people say in response to that question? Read more >>