The Marketing Bureau

....For Creating Societal Value
by Roger Martin
First Published on hbr.org

CEOs can use both signals and systems as powerful levers in tilting the focus of their company toward long-term societal value creation — which will take care of their shareholders perfectly well. Read more >>

By Mitch Wagner
First Published on The CMO Site

Facebook this week introduced broad changes that will have significant ramifications for the way marketers can use the platform to reach customers. Here's what to look out for. Read more >>

New York—Internet ad revenue reached $14.9 billion in the first, up 23.2% over the first half of last year, according to a new report from the Interactive Advertising Bureau.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2005

In business or planning to be?   Then you know (don’t you?) that the marketing concept is at the centre of the business universe – businesses can survive (somehow) without just about anything except a sound appreciation and implementation of the marketing concept.   Are you in good shape then?  Read more >>