The Marketing Bureau

For Your Customer
By Don Peppers
First Published on FastCompany

Do your customers really trust your company? Ask yourself: If you were the customer, would you trust your company?   Read more >>

Sam's Club* CEO Brian Cornell on the Essential 'Cs' of Leadership
First Published on knowledge@wharton

United States - Sam's Club CEO Brian Cornell once attended a conference at Apple that was designed to give corporate executives a chance to learn some of the secrets behind the late Steve Jobs's success. Cornell recalled asking Jobs how much he relied on focus groups to find out what his customers might be looking for, particularly when it came to developing the iPhone.  Read more >>

How Can email Marketing Help Your B2B Start-up Succeed?  
By Megan Feltes
First Published on B to B Online

Timely, direct and effective communication is essential to the success of any startup. Email marketing fits the bill unlike any other marketing tool. The email channel has evolved beyond the typical e-newsletter. Now campaigns with videos, surveys and other rich media content give burgeoning companies the edge they need. It is also relatively inexpensive—something that is always important to a new company.  Read more >>

by Lisa Petrilli 
First Published on hbr.org

I learned the critical importance of networking, and discovered my natural aversion to it, early in my career. I was a new college graduate working in the strategic planning division of a $10 billion company, and our business unit had been invited to a retirement party for one of the top executives. The gentleman retiring was someone I'd looked up to during my brief tenure, and I wanted him to know he'd made an impact on me. Read more >>