The Marketing Bureau

On Humour. The 81st in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

TME = Total Marketing Effect

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published October 2009

Just had a delightful Call Centre experience.   Can there be such a thing?   Well, it would seem so. Read more >>

How You Can Improve The Customer Experience and Help Yourself

By Maz Iqbal
First Published on www.mycustomer.com

What is the ‘anatomy’ of a great customer experience? What makes a great customer experience – the kind that one remembers, talks about and possibly writes about?   The logical answer is that each of us is different (even from one interaction to another) and so there is no definitive answer.  So let me ask a different question: what is the ‘anatomy’ of such an experience for me, Maz Iqbal?  So let me share my latest experience with you. Read more >>

by Grant McCracken 
First Published on hbr.org

My first reaction was panic. You know how it goes. First I heard about Pinterest. Then I heard that it grew 429% from September to December 2011. And I thought, Oh, my god, the future is preparing to leave without me...again.  Read more >>