....Look to Experiences
First Published on www.marketingmag.com.au
‘Prosumers’ – today’s modern, hyper-connected consumers – are starting to question their materialistic ways and the direction the world is heading in soically, economically, politically and environmentally, according to a new report. Read more >>
30
Apr
Prosumers Question Extravagent Ways....
30
Apr
Marketers "Make a Bet On Us"
Urges Facebook's Everson
by Arif Durrani,
First Published on www.marketingmagazine.co.uk
Clutching a Starbucks coffee, Carolyn Everson looks remarkably intact for someone who has just stepped off a delayed red-eye from New York. Read more >>
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30
Apr
Quotations. By Lee Iacocca
From Lee Iacocca. The 85th in a series of collections of useable quotations
to make you look really smart in your next presentation or report. Read more >>
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27
Apr
Strategy, Context and the Decline of Sony
by Sohrab Vossoughi
First Published on hbr.org
Sometimes it's useful to be reminded that a great strategy is only great in context. From the early 1980s and into the 90s, Sony's was great. Read more >>
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