The Marketing Bureau

By Joseph Carrabis
First Published on imediaconnection.com

This article will focus on the neuroscience of engagement and how best to think about it in digital marketing. This is easy enough to do, providing that readers forget all the hype they've ever read about engagement. Read more >>

by Nilofer Merchant  
First Published on hbr.org

There are two ways of holding an idea. One is with a closed fist, and one is with an open palm.When you hold an idea in a closed fist, you control it. It is yours. And no one else can access it. Ideas held tightly — as if in a fist — can't be seen. Sure, if you try really hard, you might be able to see the little bits between the cracks. But they're hard to see, share — or steal. Read more >>

....By Making Your Employees Happy
By Dr. Noelle Nelson
First Published on fastcompany.com
From High Hopes To "Whatever"

Typically, somewhere during the first four to six months the eagerness and desire of most employees wane.  Read more >>

By Phil Fernandez
First Published on btobonline.com

There are two trends that put the practice of sound lead scoring front and centre today: marketing's accountability for providing more convertible leads and the startling reality that low lead quality and high attrition rates still persist, especially in long-lead sales. Knowing when a given lead is sales-ready can possibly mean a difference of millions of dollars of revenue for your company.  Read more >>