The Marketing Bureau

By Phil Simon
First Published on inc.com

The social network is making money--but not enough for Wall Street. Here's why small business, in part, is to blame.  Read more >>

by Steve W. Martin
First Published on hbr.org  

Salespeople know they need a constant, accurate source of information that reveals the internal machinations of a potential customer's selection process. These "coaches" are individuals who provide accurate information about the sales cycle and competition. Read more >>

by Rosabeth Moss Kanter  
First Published on hbr.org

One secret of successful business and social entrepreneurs is that they act bigger than they are. Not bigger in the bad sense, with the arrogance and complacency that has made some banks, for example, feel they are above the rules. But bigger in terms of having the confidence to propel growth and set courageous goals.  Read more >>

By Brian H Meredith
From the NZBusiness"Marketing Maestro" Archive
First published May 2008

I spend at least a couple of hours a week sitting in Air New Zealand’s Koru Lounges around the country waiting to board flights. It is an enlightening, if not an enlivening, experience. Read more >>