And How To Avoid The Same Mistakes
By Jason Fell
First Published on entrepreneur.com
Tech giant Microsoft has revamped its corporate logo for the first time in 25 years. The new design was unveiled this week and has received a range of criticism online. Some describe the new logo as clean and simple, while others are calling it an outright failure. Read more >>
28
Aug
What's Wrong With Microsoft's New Logo
22
Aug
10 Business Cliches That Prove You're Lazy
By Jeff Haden
First Published on inc.com
Recognize any of the platitudes on this list? Here's why you should stop using them--now. Read more >>
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22
Aug
Time To Professionalise Sales?
by Professor Deva Rangarajan
First Published on mycustomer.com
Professor Deva Rangarajan believes that in order to fix some of its problems, sales needs to be treated as a professional occupation both within companies and externally. Read more >>
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20
Aug
Marketers Flunk The Big Data Test
by Patrick Spenner and Anna Bird
First Published on hbr.org
The big-data explosion is driving a shift away from gut-based decision making. Marketing in particular is feeling the pressure to embrace new data-driven customer intelligence capabilities. Read more >>
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