The Marketing Bureau

Creativity. The 40th in a series of collections of useable quotations to make you look really smart in your next presentation or report.  Read more >>

3 Critical Steps
by Laura Patterson
First Published on www.marketingprofs.com

Ted Levitt, author of The Marketing Imagination, writes, "The role of marketing is to create and keep customers." A marketing plan is a valuable instrument in helping Marketing plot a course of action for how it will go about creating and keeping customers. Read more >>

Why It Is Vital For Your Business
By Vijay Pullur
First Published on www.imediaconnection.com  

The sweet spot for marketers is becoming more elusive. For an industry that has prized the coveted 18-49 demographic since what seems like the dawn of time, a lot is changing. This changing dynamic is forcing marketers to go to greater lengths to attract this new prized group: millennials. Read more >>

4 Ways To Do It
by Jack Springman
First Published on www.mycustomer.com  

Customer experience improvements can be achieved through tactical low-cost initiatives, and there are a number of ready-made and easily tapped sources that can be plumbed.  Jack Springman shares his perspectives on how to do this. Read more >>