The Marketing Bureau

By Tony Schwartz
First Published on hbr.org

Change is hard. New Year's resolutions almost always fail. But at The Energy Project, we have developed a way of making changes that has proved remarkably powerful and enduring, both in my own life and for the corporate clients to whom we teach it. Read more >>

For a Lead-Generation Email
By Jenny Vance
First Published on www.btobonline.com  

Before using a phone call, many lead-generation programs start with an email. This email softens the prospect to the call and, if the call is timed close to email delivery, gives callers something to refer to. Read more >>

By Drew Benvie
First Published on www.imediaconnection.com
What will be the story for social in the year ahead? As we delve deeper into this virtual world, which characters will take centre stage and will the villains of whitewalling and privacy spoil the fun? Read more >>

Brian H Meredith writes....

My professional hopes as a marketing practitioner are big ones. But simple ones. And not new ones. And as an eternal optimist, I will hold my breath – but not indefinitely. Read more >>