The Marketing Bureau

Basic Definitions for Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales

We came across the following item on some basic marketing and marketing related definitions that we thought was worth sharing with you. Whilst we might get a bit picky on some of the finer points of these definitions, they are, in our view, fundamentally sound and may well prove helpful to some who struggle with these concepts. Read more >>

By Nicholas Miller
First Published on www.imediaconnection.com

Whether it is visiting a website, buying a new product, or switching service providers, these all require consumers to do something they wouldn't normally do -- and this all starts with engagement.  Read more >>

Vibram Five Fingers and Eigen Values
by Stephen Denny
First Published on www.marketingprofs.com

Do you know what an eigen value is? "This sentence has five words." That's an eigen value. It's a self-defining entity. Its outputs are identical to itself. If I were to say instead, "This sentence has a lot of words and syllables," that would not be an eigen value because it's subjective. We can debate what "a lot" is or isn't. And that difference is important.

Want to see how an eigen value plays out in real life? Look at Vibram and its FiveFingers shoe. Read more >>

The 12 Key Beliefs You Need For Success

On HBR.org's 'Conversation' blog, Robert I. Sutton asks: "What makes a boss great?" and answers it by highlighting 12 things good bosses believe.

The author says that, while anyone can improve their effectiveness as a manager by adopting the habits of good bosses and shunning the sins of the bad, he's come to the conclusion that "all the technique and behaviour coaching in the world won't make a boss great if that boss doesn't also have a certain mindset". Read more >>