The Marketing Bureau

From An Accidental ConMan
BY FC Expert Blogger Howie Jacobson   

In a previous Fast Company article, I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level. Read more >>

by Rob Markey 
First Published on hbr.org

Employee happiness is becoming a hot topic among CEOs and in boardrooms, and it's about time. The current issue of Harvard Business Review, which includes a series of articles focused on employee happiness, is just one more sign of the growing recognition that happy, engaged employees are more productive and generate better outcomes for their companies. Read more >>

Kodak's 30-year Slide into Bankruptcy
First Published on Knowledge@Wharton

As Eastman Kodak begins to adapt to the challenges of bankruptcy, David A. Glocker's company, Isoflux, is expanding -- thanks to technology he developed in Kodak's research labs. He didn't steal anything. In fact, before he founded Isoflux with Kodak's blessing in 1993, Glocker approached his managers at the company and suggested they market the coating process he had developed.  Read more >>

First Published on www.mycustomer.com

United Kingdom - MyCustomer.com spoke with a panel of experts to nominate their key customer service priorities for the coming year.    Read more >>