The Marketing Bureau

A 12 Step Guide.
Are you facing increasing pressure from your leadership team to justify your marketing decisions? Most marketers can no longer afford to make decisions based on intuition or gut feel. Today, making good decisions requires data. Data and technology enable marketers to act and react.

First Published on www.marketingprofs.com Read more >>

Despite signs of an economic recovery, most U.S. consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

First published on www.marketingprofs.com Read more >>

6 Tips for Reaching Your Potential

We all have a tendency to fall back on old habits. Old habits feel safe and comfortable and familiar – a haven in a stormy economy and an uncertain job situation. “Salespeople look at what’s going on out there and don’t want to push the envelope too much,” observes Roz Usheroff, principal at The Usheroff Institute, an organization that helps frontline staff define a winning brand. “They don’t want to appear too radical. They think, ‘I want to keep my job, so I’ll just keep doing what I’m doing.’” There’s just one problem with this approach: It doesn’t push you forward.

First Published on www.sellingpower.com  Read more >>

One of the most powerful effects on your Brand can be media attention - good or bad, its impact can outstrip anything your planned marketing communications might achieve. Skills acqusition and planning is therefore key if you are to stand a chance of maximising the positive and minimising the negative. Read more >>